Our management team consists of marketing analytics pioneers Who combine vision, experience, and science to develop solutions that boost return on marketing investment.

Sunny is widely recognized as a visionary leader and catalyst in helping marketers achieve higher ROI from their marketing investments.

He founded (m)PHASIZE to deliver a better way to link marketing investment to consumer behavior & sales. Under Sunny's leadership and guidance, (m)PHASIZE has quickly risen to an industry leader "cracking the code" on quantifying cross media ROI and linking consumer survey tracking data to actual in-market sales performance.

Prior to founding (m)PHASIZE, Sunny was the President of IRI's Global Business & Consumer Insights and the President of Marketing Management Analytics (MMA) where he managed over 1,000 marketing ROI engagements.

Sunny is frequently invited to speak at key industry forums and was named a media maven by AdAge.

As Managing Partner and Chief Revenue Officer, Charlie brings over 15 years of experience leveraging marketing analytics to create solutions that deliver demonstrable improvements in marketing and media ROI for his clients. He has been a key contributor in defining (m)PHASIZE's next generation analytic solutions and expanding our client partnerships across multiple industries that now include CPG, Retail, Telco, Pharma, and Financial Services.

Prior to joining (m)PHASIZE, Charlie was General Manager of the marketing analytics practice at Symphony Marketing Solutions (SMS).

As Managing Partner and Chief Analytics Officer, Justin leads the (m)PHASIZE team in developing new ways to measure and increase the marketing ROI for our clients. Justin has over 20 years of experience designing advanced analytic solutions for clients in the CPG, Financial Services, Telecom, & Pharma industries.

His background includes a position as Senior Vice President at the Nielsen Company where his responsibilities included new product development and enhancement of analytic capabilities, as well as a position as global head of analytics at Marketing Management Analytics (MMA).

Justin's accomplishments include pioneering marketing analytic solutions within the pharmaceutical, financial, telecom, and consumer electronics industries. He attended the doctoral program at the University of North Carolina (ABD), and holds a Master of Science degree from the University of Nebraska in Applied Statistics. He received his undergraduate degree from Yonsei University in Seoul, South Korea.

Konstantinos is a Senior Partner responsible for the Client Solutions & Analytics practice. He brings over 15 years of marketing ROI domain expertise and a proven track record of delivering highly actionable insights that his clients depend upon to guide their marketing investments.

Prior to (m)PHASIZE, Konstantinos was a Senior Vice President at the Nielsen Company where he managed the ROI and Pricing & Promotion analytics partnerships with major global manufacturers. His additional professional experience includes, The Modeling Group (TMG) and Marketing Management Analytics (MMA).

Ryan is Vice President of Client Solutions & Analytics. He brings over 9 years of client management and solution delivery experience to the (m)PHASIZE team. Prior to joining (m)PHASIZE, Ryan was with The Nielsen Company and The Modeling Group specializing in marketing analytics and delivering insights to a wide range of global clients within the CPG, Retail, and Pharma industries. His analytics expertise includes marketing ROI optimization, market structure, consumer segmentation, and assortment planning optimization.

Prior to joining the Marketing Research industry, Ryan spent time in the Database Development and Industrial Engineering fields.